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CLIENT STORY: Able Eyes – Pomeroy Living

Pomeroy Living: Where Compassion, Innovation, and Community Come Together
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Finding the right senior living community is about more than choosing a place to live. It’s about finding a place where people are treated with dignity, where families find peace of mind, and where every detail is designed to help residents live with purpose.

That’s the philosophy behind Pomeroy Living.

Serving communities across Michigan, Pomeroy Living has built its reputation by combining exceptional senior care with thoughtfully designed communities and a culture that invests in both residents and the people who care for them. Whether someone is looking for independent living, assisted living, memory care, rehabilitation services, or a meaningful career in healthcare, Pomeroy Living is committed to creating environments where people can thrive.
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A Full Continuum of Senior Care

Every person’s journey is different, and Pomeroy Living believes senior care should reflect that. Their communities offer a complete continuum of care, allowing residents to receive the level of support they need while remaining part of a welcoming and familiar environment. Services include independent living, assisted living, memory care, short-term rehabilitation, long-term skilled nursing, outpatient therapy, and specialized healthcare services designed to meet changing needs over time.

Rather than viewing healthcare as a series of separate services, Pomeroy Living focuses on continuity. As residents’ needs evolve, families can feel confident knowing compassionate care remains close to home. That approach creates stability during life’s transitions while allowing residents to maintain meaningful relationships with caregivers, neighbors, and loved ones.
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Every Detail Has a Purpose

Walk through a Pomeroy Living community, and you’ll quickly notice something different: the design isn’t simply beautiful—it serves a purpose. Every hallway, gathering space, and resident suite has been intentionally planned to promote safety, comfort, and independence. From abundant natural light to thoughtfully designed common areas, every element supports residents while helping create an environment that feels welcoming instead of clinical.

One of the most important design features is something many people may never notice. Step-free accessibility.

“How we built our buildings matters. You’re going to see a lot of step-free areas. Even step-free into showers instead of that step to step in. Those are all risks. Everything we’ve done, we’ve done with purpose.”

By removing unnecessary fall hazards and creating spaces that are easier to navigate, Pomeroy Living helps residents maintain confidence while reducing potential safety concerns. It’s a reminder that good design isn’t just about appearance.

It’s about improving everyday life.
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Building Community, Not Just Providing Care

At its heart, Pomeroy Living is about people.

Daily life extends far beyond healthcare services, with opportunities for residents to build friendships, participate in activities, celebrate milestones, and stay connected to the community around them. Whether it’s gathering for happy hour, participating in wellness programs, attending special events, or simply enjoying conversations with neighbors, residents are encouraged to remain socially engaged.

Those connections play an important role in emotional well-being and quality of life. Because while healthcare supports the body, community supports the spirit.
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A Place to Build a Career

The same philosophy that guides resident care also shapes Pomeroy Living’s workplace culture. Healthcare careers aren’t simply jobs—they’re opportunities to make a lasting impact on someone’s life.

Pomeroy Living offers career paths across a wide range of disciplines, including nursing, certified nursing assistants, medication technicians, culinary services, food service, therapy, rehabilitation, and administrative support.

More importantly, they believe great caregivers aren’t always found—they’re developed. Individuals interested in healthcare can begin their careers without extensive experience, learning firsthand through caregiving roles while receiving ongoing mentorship and professional development.
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Investing in Growth

Education is a cornerstone of the Pomeroy Living culture. Rather than simply filling positions, the organization actively helps employees build careers. Caregivers interested in advancing into nursing assistant roles can participate in certification programs that prepare them for new opportunities while increasing their earning potential. Many continue their education beyond certification, pursuing nursing degrees with encouragement and support from leadership.

Today, multiple team members are advancing through nursing school while continuing their careers with Pomeroy Living. That investment benefits everyone. Employees gain valuable skills and career opportunities. Residents receive care from professionals who continue growing in both knowledge and experience.

It’s a culture built around long-term success instead of short-term staffing.
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Looking for the Right People

Technical skills can be taught. Compassion cannot. That’s why Pomeroy Living places tremendous value on individuals who genuinely enjoy caring for others.

As one team member shared:

“The person whose bucket gets filled by taking care of others, those are the people that belong here. If that’s your passion, I say start with caregiving.”

It’s a philosophy that shapes hiring, training, and daily interactions throughout the organization. Whether someone has years of healthcare experience or is exploring the field for the first time, a servant’s heart remains the most important qualification.
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Raising the Standard for Senior Living

Senior healthcare continues to evolve, and Pomeroy Living is committed to evolving alongside it. Through thoughtful facility design, comprehensive healthcare services, employee development, and a resident-first approach, the organization continues raising the standard for what senior living can be.

Families searching for care want more than medical expertise. They want trust. They want compassion. They want a community where their loved ones are treated with dignity every day.

Pomeroy Living strives to deliver exactly that. Whether you’re exploring care options for a family member or searching for a meaningful healthcare career, Pomeroy Living offers something that extends beyond services and amenities.

They offer purpose.

Because at the end of the day, great senior care isn’t defined by a building. It’s defined by the people inside it.

PAULTALK: A Sneak Peak at Mission Control Season 6

Mission Control Season Six: Celebrating 25 Years of Stories, Creativity, and Community
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For five seasons, Mission Control has been a place where nonprofit leaders, changemakers, and community builders have shared their stories. We’ve talked with executive directors, founders, advocates, and visionaries about the work they’re doing to strengthen communities and create meaningful impact.

But this season is different.

As UnoDeuce Multimedia celebrates its 25th anniversary, Mission Control is turning the camera around and looking inward. Season six is an opportunity to reflect on the people, relationships, lessons, and moments that helped shape UnoDeuce into what it is today.

After all, every organization has a story; but this year, we’re telling ours.
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*A Different Kind of Mission*

Since launching Mission Control, the focus has always been on elevating the voices of others. We’ve had the privilege of hearing incredible stories from nonprofit leaders across Michigan and beyond. We’ve explored challenges, celebrated victories, and highlighted the people working every day to make their communities stronger.

Those conversations aren’t going away. They’re part of who we are.

But reaching 25 years in business felt like the right time to pause and reflect on the journey that brought us here.

A quarter century is a long time. It’s thousands of projects. Countless stories. Lifelong friendships. Lessons learned the hard way. Risks that paid off. A few that didn’t. It’s a story built one relationship at a time.

Season six is about honoring those relationships and sharing the people behind them.
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*Looking Back to Move Forward*

When UnoDeuce Multimedia first started, there was no roadmap. There were ideas, ambition, and a belief that stories mattered.

Over the last 25 years, that belief has remained unchanged. Technology has evolved. Platforms have come and gone. The way people consume content has transformed dramatically. Yet the foundation has stayed remarkably consistent: helping organizations tell authentic stories that connect people to purpose.

This season gives us the chance to revisit the people who helped make that possible.

Listeners will hear conversations with mentors, early supporters, longtime clients, team members, and friends who played a role in the growth of UnoDeuce Multimedia.

Some helped shape the business. Some shaped the storyteller. All of them left an impact.
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*The People Behind the Story*

One of the themes you’ll hear throughout season six is that no successful journey happens alone. Behind every milestone is a person who offered encouragement, wisdom, opportunity, or support.

That’s why this season features conversations with individuals who were there from the beginning and others who joined along the way. We’ll hear from mentors who provided guidance during pivotal moments.

We’ll reconnect with the first intern and first employee who helped transform ideas into reality. We’ll sit down with longtime clients whose trust helped build lasting partnerships measured not in projects, but in years and decades.

These conversations aren’t just about business. They’re about people. Because at the end of the day, that’s what UnoDeuce has always been about.
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*More Than Multimedia*

For 25 years, UnoDeuce Multimedia has existed at the intersection of storytelling and community. The work has never been simply about cameras, microphones, editing software, or production schedules. Those are tools.

The real work is helping organizations tell stories that inspire action. It’s helping nonprofits raise funds to serve more people. It’s helping community organizations amplify their mission. It’s helping businesses connect with the people they serve.

Over the years, we’ve had the privilege of working alongside incredible organizations doing extraordinary work. Their stories have become part of our story. Season six explores that connection and the role storytelling plays in creating lasting impact.
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*Lessons From the Journey*

Twenty-five years in business teaches you a few things. You learn that relationships matter more than transactions. You learn that trust takes years to build and seconds to lose. You learn that authenticity isn’t a marketing strategy—it’s a way of operating. Most importantly, you learn that every person has a story worth telling.

Those lessons have guided UnoDeuce Multimedia from day one and continue to influence how we approach every project, every partnership, and every conversation. Listeners can expect plenty of stories this season, but they’ll also hear lessons learned from both successes and setbacks.

Because growth rarely happens in a straight line.
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*A Season Built on Gratitude*

More than anything, season six is a thank-you. It’s a thank-you to the clients who trusted us with their stories. It’s a thank-you to the team members who brought creativity, talent, and passion to every project. It’s a thank-you to the mentors who offered guidance and encouragement when it mattered most. And it’s a thank-you to the audiences who have followed along through the years.

Without those relationships, there is no 25th anniversary. Without those relationships, there is no Mission Control.
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*Join Us for the Journey*

Beginning in July, Mission Control returns with twelve new episodes released every other week. Each conversation offers a glimpse into the people and experiences that helped shape UnoDeuce Multimedia over the last quarter century. Some stories are funny. Some are emotional. Some reveal moments that have never been shared publicly before. All of them are authentic.

Whether you’ve been following Mission Control since the beginning or you’re discovering it for the first time, we hope you’ll join us for this special season. Because before there were projects, awards, milestones, and memories, there were people. And this season is about celebrating every one of them.

Twenty-five years later, the mission remains the same: tell great stories, serve great people, and leave every community a little stronger than we found it.

Welcome to season six of Mission Control.

CLIENT STORY: Hope In Action With Sheri Jones Episode 00: Davon & Tavon Woods

CLIENT STORY: Hope In Action With Sheri Jones Episode 00: Davon and Tavon Woods

Hope in Action: Davon & Tavon Woods Turn Foster Care Pain Into Purpose Across America

Some stories stop you in your tracks. Others keep walking—mile after mile—until the whole country starts paying attention.

That’s exactly what’s happening with Davon and Tavon Woods, twin brothers and founders of Foster Kids Matter, whose mission is transforming foster care awareness into a movement built on hope, healing, and human connection. Featured through Hope in Action, the new community-centered series from Uno Deuce Media, the Woods brothers are proving that even the hardest beginnings can become the foundation for something powerful.

And they’re not just talking about change. They’re walking it. Literally.

Walking With Purpose Across Every State

Davon and Tavon committed themselves to an ambitious mission: walking 20 miles in every state across the country to raise awareness for children in foster care.

Not for attention. Not for headlines. For the kids who feel forgotten.

“We’re walking 20 miles in every state to raise awareness for children in the foster care system. We want everyone to know they matter.”

It’s a simple message, but one that hits hard. Because for many foster youth, feeling invisible becomes part of everyday life. The Woods brothers know that reality firsthand. As they travel city to city—from their home state of South Carolina to Lansing, Michigan, and beyond—they’re creating moments that go deeper than social media clips or speeches. They’re shaking hands. Listening to stories. Hugging kids who finally feel seen.

And every mile carries meaning.

A Childhood Defined By Uncertainty

Before there was a national walk, there was survival.

Davon and Tavon were born into difficult circumstances. Their mother struggled with addiction and didn’t know she was carrying twins. Shortly after birth, the brothers entered foster care, where they would remain for most of their childhood. They didn’t meet their biological family until they were 17 years old.

Those years weren’t easy. Foster placements, instability, emotional hardship, and unanswered questions shaped much of their early lives. Even adoption brought its own challenges and pain.

But instead of allowing trauma to define them, the brothers made a different decision: turn pain into purpose.

“We decided to do the hard part—speaking up for kids who are afraid to speak up.” That choice became the foundation for Foster Kids Matter.

Foster Kids Matter Is More Than A Name

For Davon and Tavon, the organization isn’t just advocacy—it’s personal responsibility.

Foster Kids Matter exists to remind young people in foster care that their stories, struggles, and futures carry value. Through events, community outreach, speaking engagements, and their nationwide walk, the brothers are creating spaces where foster youth feel heard instead of overlooked.

And the impact is already undeniable.

Former foster youth regularly message them to say thank you. Some share their own stories for the first time. Others simply express relief that someone finally understands what they’ve experienced.

“One person messaged us crying, saying, ‘Thank you for giving us a voice.’” That kind of connection fuels the mission forward.

The “Keeping It Fresh” Program Brings Confidence One Pair At A Time

One of the most heartfelt pieces of the Foster Kids Matter initiative is the “Keeping It Fresh” program, which provides brand-new sneakers to foster youth across the country.

It may sound small to some people. To foster kids, it can mean everything.

Growing up with hand-me-downs, limited choices, or feeling different from everyone else can chip away at confidence. Davon and Tavon remember what that felt like. So now, they’re making sure other kids experience something different.

“A fresh pair of sneakers gives you encouragement and confidence to keep stepping.”

The shoes are symbolic, but the message behind them runs deeper: You deserve something new. You deserve dignity. You deserve to feel proud walking into a room. And honestly? That kind of hope changes people.

Leaving Comfort Behind To Make A Difference

At some point, Davon and Tavon realized this mission couldn’t stay part-time.

So they stepped away from traditional jobs and committed themselves fully to Foster Kids Matter and the national awareness campaign. It was a leap of faith—one built on belief, purpose, and community support.

The road hasn’t been easy. There are long days, financial challenges, and emotional moments that come with constantly revisiting painful experiences.

But they keep going. Because they know there are kids watching.

Building Community Through Hope In Action

What makes their story fit so naturally into Hope in Action is that it’s rooted in community. Everywhere they go, the Woods brothers create conversations around healing, resilience, and possibility.

In Lansing, they connected with local foster youth and community leaders who embraced their message immediately. Kids lined up for photos, autographs, and conversations—not because Davon and Tavon are celebrities, but because they represent something rare: Understanding.

The brothers continue to remind audiences that everybody goes through struggles, whether they grew up in foster care or not. Their message isn’t about comparing pain. It’s about refusing to let pain have the final word.

“Trials and tribulations are supposed to give us hope, not destroy us.” That perspective has become the heartbeat of their movement.

The Next Chapter: A Documentary & The Big Walk

The mission is only getting bigger.

Davon and Tavon are currently working on a documentary that will share their full story—the hardships, the healing, and the journey behind the movement. They believe people need to see the full picture, not just the polished highlights.

They’re also preparing for a major walk event at the State Capitol on May 23rd, inviting communities everywhere to join them in supporting foster youth and spreading awareness.

And if their journey so far proves anything, it’s this: One conversation can create hope. One act of kindness can change confidence. And one step can inspire thousands more.

Final Thoughts

Davon and Tavon Woods are doing more than raising awareness. They’re creating visibility for kids who often feel unseen. They’re building confidence where insecurity once lived. And they’re proving that resilience can become leadership when people choose purpose over bitterness.

Their story is exactly what Hope in Action is all about: real people creating real change through compassion, courage, and community. One mile at a time.

INNOVATE STATE: Matt Thomas | Burgess Institute, FY26

Matthew Thomas is a fellow MSU Spartan and the Founding Managing Partner of Bourgeois VC, a data-centric venture capital firm he created in 2024 with a $12 million thesis-driven fund focused on helping founders leverage the power and agility of the data layer and hybrid cloud technologies. Matthew combines deep technical expertise in data science, AI/ML, and financial analysis with extensive entrepreneurial experience, having previously founded Bond Shop Club, a luxury retail omni-channel platform that was recognized as a top startup to watch by Built-In News.
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The Burgess Institute for Entrepreneurship & Innovation at Michigan State University empowers students to lead lives of impact through entrepreneurship. With an education-first approach, we equip Spartans with the mindset, experience, and community they need to create meaningful change.

14th Annual Deucey Awards Most Outstanding Video Nominee: Todd Martin Youth Leadership

Last but certainly not least, our final nominee for the Most Outstanding Video of the Year Deucey Award is Todd Martin Youth Leadership!

Step inside TMYL (Todd Martin Youth Leadership) and see how this powerful program is shaping the next generation through mentorship, leadership development, and a community that shows up long after the game ends. From first swings to lifelong connections, this story captures how consistency, support, and real relationships create impact that extends far beyond the court.

Watch the video and VOTE!: https://unofinal.blanksandbox.com/deucey-awards/

14th Annual Deucey Awards Most Outstanding Video Nominee: Hands Across the Water

Our third nominee for the Most Outstanding Video of the Year Deucey Award is Hands Across the Water!

Discover the story of Hands Across the Water (HATW)—a nonprofit changing lives for over 26 years. From foster care support and family reunification to behavioral health services, HATW empowers children and families to thrive. Hear inspiring stories, learn how the community can help, and see why real relationships make the difference.

Watch the video and VOTE!: https://unofinal.blanksandbox.com/deucey-awards/

14th Annual Deucey Awards Most Outstanding Video Nominee: Big Brothers Big Sisters

14th Annual Deucey Awards Most Outstanding Video Nominee: Big Brothers Big Sisters Capital Region

Our second nominee for the Most Outstanding Video of the Year Deucey Award is Big Brothers Big Sisters Capital Region!

This video highlights the life-changing impact of mentorship through Big Brothers Big Sisters. Hear firsthand how teens and kids grow through connection, support, and shared experiences that inspire lasting change in both mentor and mentee.

Watch the video and VOTE!: https://unofinal.blanksandbox.com/deucey-awards/

14th Annual Deucey Awards Most Outstanding Video Nominee: Tri-County Office on Aging

Our first nominee for the Most Outstanding Video of the Year Deucey Award is Tri-County Office on Aging!

Tri-County Office on Aging supports independence, dignity, and connection for older adults across Ingham, Eaton, and Clinton counties. From Meals on Wheels and congregate dining to in-home care and caregiver support, TCOA is strengthening the Lansing community one relationship at a time.

Watch the video and VOTE!: https://unofinal.blanksandbox.com/deucey-awards/

14th Annual Deucey Awards Most Entertaining Video Nominee: MSU Landscape Services

Our final nominee for the Most Entertaining Video of the Year Deucey Award is MSU Landscape Services!

Behind the scenes at Michigan State University, a dedicated grounds crew works year-round to keep the campus safe, beautiful, and welcoming for the entire Spartan community. From innovative sustainability efforts to early-morning maintenance and storm response, their work quietly supports every step of the MSU experience.

Watch the video and VOTE!: https://unofinal.blanksandbox.com/deucey-awards/

14th Annual Deucey Awards Most Entertaining Video Nominee: Choose Lansing

Our third nominee for the Most Entertaining Video of the Year Deucey Award is Choose Lansing!

Located on Lansing’s north side, the Capital City Family BMX facility is the perfect location for next your BMX event. It offers the only USABMX sanctioned track in the region and a newly added pump track. Amenities include convenient access to water, restrooms, electronic scoreboard system, concessions and more.

Watch the video and VOTE!: https://unofinal.blanksandbox.com/deucey-awards/